Posts Tagged With zapf

Hermann Zapf Virtuosa 1952; 2009

“Until the nineteenth century, books remained the major product of the printer. By the beginning of industrialization, the traditions of roman, italic, and black-letter types had been well established” (Lawson, 363). However; script types did not readily join their serif and sans serif counterparts in the new century. At the time, very few script types…

Hermann Zapf Optima 1958

Previously, type designers were unsuccessful in their attempt to create a sans-serif type that “could be considered both beautiful and utilitarian” (Lawson, 324). “For the better part of a century, sans-serif types tended to be unimaginative renditions of roman letter forms, although it was discovered that their monotone characteristics did allow for variations of weight…

Hermann Zapf Feder und Stichel 1950

With the design of Palatino in 1950, German calligrapher Hermann Zapf gained global recognition among typographers (Lawson, 120). Though the typeface took years to circulate, it’s talented, young creator made an immediate impact (Lawson, 120). This was because ‘Feder und Stichel’ (Pen and Graver) was published that same year, using Palatino in its introductory text.…