Posts Tagged With typography

Herbert Bayer’s Universal Alphabet

Bayer is often credited with modernizing typography in the Bauhaus with his creation of the Universal alphabet. This piece is an example of Bayer’s experimentation in creating the Universal lettering. He wanted to create a type that did not use any upper-case. He observed that we don’t use upper-case when speaking with one another so…

Grapus Poster: Expo Grapus

This poster was made in 1982 by Grapus, mainly illustrated by Pierre Bernard. This poster, Expo Grapus, was supposed “to represent the studio, for a retrospective in Paris” (Poyner). In 1982, Grapus was an internationally famous design group despite the fact that their work was more anarchist, rebellious, and punk then the popular modernism seen…

65 bridges in New York by Tomoko Miho

65 bridges in New York by Tomoko Miho In this poster Miho captures the clean and precise details of this great infrastructure in the city of New York. She doesn’t miss a single line of the bridge and wants the audience to acknowledge the quality of the way she captures it. The red tone of…

Sibylle Hagmann

Sibylle Hagmann is an award-winning typeface designer and the founder of the creative studio platform Kontour, based in Houston. Her work appears in many publications and is acclaimed by the Type Directors Club of New York and Japan. Hagmann was born in 1965 in Switzerland and pursued an education in graphic design at the Basel…

Erik Spiekermann: FF Meta

FontFont (FF) Meta is a typeface family created by the renowned German type designer Erik Spiekermann. Released in 1991, this typeface is derived from a previous unused commission for the Deutsche Bundespost (German Federal Post Office), specifically for identification tags and labels. However, when the typeface was never used in production, Spiekermann and his company…

Emil Ruder- Project 2

Cover of Swiss typographic magazine “Typographische Monatsblätter” Emil Ruder fervently believed that typography should prioritize communication through the written word above any other principle of design. Although graphic design is largely based on aesthetic elements, the motivation behind the aesthetic choices comes down to one purpose: to share and spread ideas. For this book cover…

Emil Ruder- Project 1

Typographie: A Manual of Design This seminal work of Ruder’s was a book published first in 1967 that encompassed his career in design over the course of 25 years. The publication was translated into many different languages including German, English, and French, and largely contributed to the spread of the Swiss Style of design across…

Emil Ruder

Emil Ruder was a Swiss graphic designer and typographer born in Zurich, Switzerland in 1914. Ruder began his education within the field of design at the young age of 15 years old as an intern for a typesetting compositor. He then went on to study typography in a number of different settings including Paris and…

Project Example 1: SHV Think Book 1996-1896 by Irma Boom

Among Irma Boom’s collection of work, she created SHV Think Book 1996-1896 early in her career and published it in 1996. Paul Fentener van Vlissingen, SHV’s CEO, gave Boom the opportunity to create a book that commemorated the centennial of the private and multinational Dutch trading company SHV.  It is a 2,163-page book with only…

Project Example 2 – Modern Woman by Qian Juntao

The 1930’s marks a major shift in artistic style and design within China as well as the introduction of the “Shanghai style” or “Chinese deco.” Qian Juntao was known to be the most skilled and inventive designer at the time as he was able to create works such as his piece Modern Woman that reflected design…

Jeffery Keedy’s Big Happy Typeface Family

Jeffery Keedy has several notable achievements throughout the duration of his career as an American graphic designer. The most notable achievement of Jeffery Keedy’s career was unarguably his creation of the typeface family, Keedy Sans. Keedy Sans is an Adobe font, and is frequently identified and used in the design world. This typeface was created…

Bored to Death

Use of Typography  The series intro begins with a slow zoom on what seems to be a detective novel based on the wardrobe of the gentleman on the cover. The man is mostly hidden in the shadows and wearing a cap. Once the pages flip to land on a page, all the text on the…

Uncharted 4: A Thief’s End (2016)

Uncharted 4: A Thief’s End begins its game with an opening sequence that has various design elements that are telling of the themes and ideas that will be present throughout. The sequence’s visuals, typography, and use of lighting all set the stage for what kind of game Uncharted 4 is. The entire title occurs within…

Spice World

In 2019 Studio Moross joined Creative Director Lee Lodge as part of a core creative team to manage the art direction and design across the screens and stage for the Spice Girls UK and Ireland tour. Since at the time, the Spice Girls had not been on stage in seven years, this tour was significant.…