In 1962, Karl Gerstner was commissioned by Adolf Theobald to design a quarterly magazine titled Capital, that attempted to make economics accessible to the common man while creating a magazine that is appealing to the business sector. The magazine sought to provide a “human view of economics, and an economic view of humanity” (Tochilovsky 1). Gerstner…
Karl Gerstner was born on July 2nd, 1930 in Switzerland. He is world-renown for his innovative work as both a painter and graphic designer. He studied at the Allgemeine Gewerbschule school in Basel, Switzerland, and apprenticed as a typographer under Armin Hoffman, Emil Ruder, Fritz Bühler. All of these designers helped to develop the Swiss…
Karl Gerstner was born in Basel, Switzerland in 1930. His dream was to become a chemist, but his parents didn’t have enough money to pay for his education. Instead, at age fourteen, he attended a design program at a local pre-college called Allgemeine Gewerbschule. There, he studied under Armin Hofmann and Emil Ruder, two highly…