In 2012, Mevis & Van Deursen rebranded the Stedelijk Museum’s visual identity. This involved various collateral pieces like stationery, posters, signage, and much more. The logo is made by formatting “Stedelijk Museum Amsterdam” into an “S” shape. This logotype feels subversive as it keeps a minimalist attitude in its sans serif font choice in Union but also…
For the Navigating Space assignment, I decided to assess Costco Wholesale (specifically the one in Apex, NC). To start, the overall warehouse signage is great! When navigating here, you are easily able to read and recognize the location not only from the adjacent highway, but the near parking lots. It stands tall on the west…
One of the most important posters created by Cassandre was Au Bucheron, a poster created as an advertisement for a cabinet maker in 1923. The poster itself led to Cassandre’s later and widespread success and fame, winning him recognition and an iconic style. It is a depiction of a man chopping down a tree, not…
Video: https://vimeo.com/92860357 The Jewish Museum Identity project was a project made for the Jewish Museum located in a seven-story mansion in the Upper East side of Manhattan. It is the most distinguished museum in the United States of America that is completely developed to Jewish art and culture. This museum includes a collection of over thirty-thousand…
This Contempora piece created by Cipe Pineles circa 1931 was a 3D medium of cardboard and textiles. I retrieved it from Martha Scotfords book Cipe Pineles, A life in Design. Most of Pineles work that she created at Contempora is very hard to find, but they are perhaps some of the most important step stones…
When I visited Rajasthan, India last year I found elements of graphic design adorning the streets of Samode Village. I was definitely caught off guard because I didn’t expect to experience such striking signs in every corner and almost every door. I realized that hand-painted signage is still a visual vernacular in this…