Cover of Swiss typographic magazine “Typographische Monatsblätter” Emil Ruder fervently believed that typography should prioritize communication through the written word above any other principle of design. Although graphic design is largely based on aesthetic elements, the motivation behind the aesthetic choices comes down to one purpose: to share and spread ideas. For this book cover…
Typographie: A Manual of Design This seminal work of Ruder’s was a book published first in 1967 that encompassed his career in design over the course of 25 years. The publication was translated into many different languages including German, English, and French, and largely contributed to the spread of the Swiss Style of design across…
Emil Ruder was a Swiss graphic designer and typographer born in Zurich, Switzerland in 1914. Ruder began his education within the field of design at the young age of 15 years old as an intern for a typesetting compositor. He then went on to study typography in a number of different settings including Paris and…
Jeffery Keedy aside from being a well known type designer and graphic designer is also an influential essayist for the Emigre Magazine. Keedy worked with Emigre magazine for quite a few years contributing essay ideas. Keedy wrote about all kinds of design related topics, but one in particular is his take on Postmodernism and how…
Jeffery Keedy has several notable achievements throughout the duration of his career as an American graphic designer. The most notable achievement of Jeffery Keedy’s career was unarguably his creation of the typeface family, Keedy Sans. Keedy Sans is an Adobe font, and is frequently identified and used in the design world. This typeface was created…
These three posters were apart of a project that Lester Beall completed for the Rural Electrification Administration. This administration agency was founded in the year 1935 by President Roosevelt. The purpose of the agency was to generate electricity in rural areas that, at the time being, did not have the luxury of utilizing. The…
My last wild design post is going to be on my Anatomy and Physiology For Speech, Language, and Hearing textbook. This class is an anatomy class but instead of learning about how the whole body is set up and how it functions, we only learn about how speech is produced and how people are able…
ART AGAINST AIDS is one of Friedman’s later works, made in 1987. This work was made for a coalition of artists and galleries to have an exhibition to raids money to benefit the American Foundation for AIDS Research. From what I can gather about Friedman and his personality, he most likely did this poster for…
Dan Friedman had his postgraduate education split between too very different graphic design schools, Hochschule für Gestaltung Ulm and Allgemeine Gewerbeschule Basel.[1] Ulm was a high modernist institution while Basel was more intuitive and exuberant.[2] While teaching at Yale, Friedman used his knowledge of the two extremes of design to help formulate projects for his…
This is Wolfgang Weingart’s retrospective book on typography, compiled by Lars Müller Publishers into a volume in ten sections in 2000. In over 500 pages with over 400 illustrations, Weingart recounts his early life as a designer, as well as the years of training and development that he went through to get to the point…
Marlene McCarty is one of several graphic design artists involved in a collaborative called Gran Fury. The projects these designers took part in were for advocating for the AIDS epidemic in the 1980’s, when the disease was slowly getting more attention. Gran Fury was the “most institutionalized group that used visual means to fight the…
Adrian Shaughnessy’s first novel, created in 2005, about the intricacies of business in graphic design showcase his experience as a freelance designer and a studio owner. This amazingly designed book showcases tips on how to find work, how to price it, and what to do when the client walks away without paying. One of Shaughnessy’s…
The design of the script cover for the documentary television program “The Face of Red China” was designed by William Golden in 1958. The documentary covered the life of the Chinese people as China rapidly evolved into a Marxist state. The design of the program was meant to represent the poverty and hardship the Chinese…
This piece was designed by David Carson for Nike. This piece of work was created as an advertisement for Nike’s Air Challenge. This design piece was significant in David Carson’s career because, after years of only taking part in editorial work, Nike was one of the first companies to contact him and ask him to…
Adolf Theobald, the director of a quarterly Swiss magazine called Capital, commissioned Karl Gerstner to design their spreads in 1962. They wanted a clear, aesthetically pleasing way to display economic ideas that would be engaging for their readers. Gerstner admitted he was the perfect man for the job because he was not well versed in…