Out of all of the books available at the Special Collections library, the book Het boek van PTT stood out to me the most. Designed by Piet Zwart and released in 1938, its yellowed front cover with an intriguing graphic design (a mix of crude illustration with photography and minimalist color) caught my attention immediately.…
I was initially attracted to Het boek van PTT (The Book of PTT), because of how wonderfully weird it looked. The color scheme is reminiscent of the CMYK basics, and was engaging to me because I have been collaging single, bold colors in contrast with black hand-lettering in my process books recently. While I was…
My final piece I am putting into Piet Zwarts portfolio is his project for Jan Wils. While he was working for Jan Wils as an architect he also helped her to create a logo for her architect company stationary. This piece was such an important part of his career because it was his first typographic…
The second piece I chose to put into Piet Zwarts portfolio is The Book of PTT he created for the Dutch Cable Manufacturing Company. This booklet was designed to show children how to use the Dutch postal system. This piece really shows and emphasizes Piets graphic design side. This book is so incredibly for its…
Piet Zwart. It is a super strong empowering name but not because of the name itself but the person behind it. I would have never heard of this amazing designer if it was not for the Judge a Book by a Cover assignment and I am very glad I chose him. For me he has…
My initial visual impressions of the book were that the drawings looked very basic and unsophisticated. The figures of the people holding out their hands and attempting to touch appeared to be very basic sketches, like those drawn by kids. However, the second aspect that caught my eye was the black bird. The…
The book that I chose for this assignment was, Het boek van PTT Telegrafie en Telefoni, designed by Piet Zwart. The first visual impression of this book I had was I noticed the strange graphics on the front and I was curious what the inside of the book looked like. Out of all the books…