Posts Tagged With paulascher

Windows 8- Paula Scher

In 2012, Paula Scher began working with Microsoft to reimagine the Windows logo. Scher had been working as a partner at Pentagram, the world’s largest independently owned design studio, for two decades. Microsoft wanted to update their interface aesthetic in alignment with the release of their new operating system, Windows 8. As technology developed over…

The Public Theater- Paula Scher

In 1994, Paula Scher began working with the Public Theater to update the identity, graphic style, and promotional materials. Scher had recently joined Pentagram as a partner and the Public theater was one of her earlier projects that set the tone of success that was to follow. The Public Theater wanted to reach new audiences…