While Karl Gerstner was well known for his work on the magazine Capital, he also did very powerful and influential work in packaging and branding, specifically for Teddymat, a store-brand laundry detergent. Gerstner, Gredinger, and Kutter, the owners of GGK design, were brought in by Coop, a union of Swiss retail chains, in 1964. Their…
Trader Joe’s always amazes me with their unique packaging design for everything from snacks to frozen foods. This morning, I was browsing through items and I came upon the aisle with a wide range of wines. I immediately noticed this Micheal David “Freakshow” Sauvignon wine by its eye-catching circus…
For this month’s “Wild Design” submission, I wanted to discuss a piece of design that literally stopped me in my tracks the other day. I know – it’s a cardboard box. Rather, a broken down or flattened cardboard box. And it stopped me in my tracks because it was right in front of me on…