One of The Designers Republic most ambitious projects was work for the game series Wipeout. Wipeout was a series of futuristic racing games by Psygnosis studios for the original PlayStation. TDR was originally tasked with the packaging for the game, but eventually went on to design the in-game menus, in game artwork and the overall…
I came across this deodorant while shopping at Wegmans. In an isle filled with deodorant, these ones immediately caught my eye, but for all the wrong reasons. I find this packaging design to be uninspired, cliché, and unnecessarily gendered. Before I list all of the reasons why I do not like this design, I’ll first…
While Karl Gerstner was well known for his work on the magazine Capital, he also did very powerful and influential work in packaging and branding, specifically for Teddymat, a store-brand laundry detergent. Gerstner, Gredinger, and Kutter, the owners of GGK design, were brought in by Coop, a union of Swiss retail chains, in 1964. Their…
This is an Amazon shipping box, something that has become increasingly more popular in our lives as we move forward. So when a package arrives that isn’t in a plain brown box with a smiley face it draws more attention to the consumer because of the contrast. The design on this box is fully colored…