The average American in the 1950’s had an unwavering love for spacious, long, and stylish vehicles. As the 60’s rolled around, imported cars became a more frequent sight; and Volkswagen had set out to establish their own American classic. The problem was that the Volkswagen Beetle wasn’t what Americans had been fawning after in previous…
Posts Tagged With Marketing
Simplicity & The Volkswagen Campaign – The Genius of Helmut Krone
The 1960’s proved to be a historic decade for Helmut Krone and his many innovative advertising designs. The above ad was published in LIFE magazine on January 10th, 1964 [1]. Following his iconic “Think Small” campaign for Volkswagen, Krone had found continuous success in simple, straight to the point designs. Krone’s relationship with Volkswagen began…
Environmental Graphic Design
A fascinating area of the Jaguar Land Rover Cary car dealership is this “Adventure Centre.” The area serves as a guest lounge, featuring marketing ads, a digital display, and modern interior design elements. Overall, due to some interior design changes, the area today sticks out in an awkward, unused fashion (see wide-view photo below for…