In 2012, Mevis & Van Deursen rebranded the Stedelijk Museum’s visual identity. This involved various collateral pieces like stationery, posters, signage, and much more. The logo is made by formatting “Stedelijk Museum Amsterdam” into an “S” shape. This logotype feels subversive as it keeps a minimalist attitude in its sans serif font choice in Union but also…
Stankowski designed the Deutsche Bank Logo along with Karl Duschek in 1972, officially published in 1974. According to the Stankowski Foundation, when Stankowski met with Karl Duschek who was a new staff member, he found Duschek to be an ideal partner for this huge task. This logo was part of Stankowski’s method of producing a…
In 1908 Franco Grignani was born in Pieve Porto Morone in the north of Italy. Not much is known about his childhood, but his impact in the world of design began early. After attending a technical high school he entered the University of Pavia, where he got involved with the second generation futurists movement in…
In 1995, Debbie Millman was recruited by Sterling Brands (Heller, 2019). Sterling Brands, at the time, was a leading design firm. Debbie started in sales and then eventually worked her way up to being president of the company (Heller, 2019). One of her biggest projects while working with Sterling Brands was her work on the…
Throughout the media, snakes have been portrayed as a notorious creature with bad connotations. The earliest connotation we saw with this trope originated from the bible where the snake led Adam and Eve to eat the forbidden apple. With its long and venomous teeth on top of the implication of greed and temptation, we began…
Dan Friedman (1945-1995) was an American designer and educator.[1] Friedman worked with many companies including Citibank[2] before his death is 1995 from acquired immunodeficiency syndrome (AIDS). Contents Early Life and Education Teaching Career Design Career Later Life Death More on Friedman’s Work References Early Life and Education Dan Friedman was born in Cleveland, Ohio, in…
Karl Gerstner’s morphological typogram programme was published in 1968. It is one of the many books that he wrote about art and graphic design. The morphological typogram programme contains principles that Gerstner used in his world-renowned graphic design. These principles include systems and defined parameters that graphic designers could learn about and use in their…
This is the New Haven Railroad logo created by Herbert Matter. It was not an easy task for him because of his perfectionist personality. in fact, it took him over 100 tries to finally get to the design that he stuck with. This iconic “NH” logo was released by Matter in 1955. The railroad company…
The main idea of his design work is in creating unique, bold, and innovative brand identities. The first example of his work that comes up the most, as it is arguably his most iconic piece, that’s still being used today. I’m of course talking about his logo design for the Dutch Railways. It was a…