In 2012, Mevis & Van Deursen rebranded the Stedelijk Museum’s visual identity. This involved various collateral pieces like stationery, posters, signage, and much more. The logo is made by formatting “Stedelijk Museum Amsterdam” into an “S” shape. This logotype feels subversive as it keeps a minimalist attitude in its sans serif font choice in Union but also…
Bobby C. Martin Jr. has influenced many corporations through his having been part of so many different groups. Martin through his own company however has continued this influence. One example of this is the company’s redesign of the brand name of Carnegie Hall. Carnegie Hall, while having existed for a long time, wanted a new…
The General Motors logo was designed by Alan Peckolick in 1964 and is one of the most influential logos in larger businesses today. The underlined bold two letters G-M is a starkly simple design. Some of his designs were well known for having intricate flourishes and curls, and others were stark in their simplicity (Washington…
The 1960’s proved to be a historic decade for Helmut Krone and his many innovative advertising designs. The above ad was published in LIFE magazine on January 10th, 1964 [1]. Following his iconic “Think Small” campaign for Volkswagen, Krone had found continuous success in simple, straight to the point designs. Krone’s relationship with Volkswagen began…
This sheet came wrapped around a lint roller. Although the design seems very simplistic, it helps with emphasizing the purpose of the product which is the lint roller. On top, is some basic writing telling you what the product is and towards the middle is a logo for Target’s “up & up” brand. Something that…
The Louvre Museum in Paris asked Grapus to help brand their visual identity and create a new logo for them. The graphic logos would continue being developed by the Aterlier de Creation Graphique group, a smaller group within Grapus, until 1993 (Guillermou & Graphéine). The new logo for the Louvre Museum changed from “Musée du…
While looking for a piece of graphic design to use for this post, this particular logo really stood out to me. The company recycles old wine bottles into containers for candles and sells fun scents like Mimosa and Sangria. I really like the inclusion of the wine opener in the center of the logo, as…
One of Michael Bierut’s most well-known works is his redesign of the Big Ten college athletic conference. The conference needed a new logo after it added it’s twelfth team to the conference. For a while previously, the conference had eleven teams which they had acknowledged in their logo by hiding an “11” in the negative…
Attached below is the project that Kate Moross and her studio, Studio Moross designed. This was a logo design for Nickelodeon’s reboot of the show All That. They designed the branding, illustration toolkit and will also be joining the production of the show. I thought this design was so fun and cool because I grew…
Have you Gert of Dumbar? Gert Dumbar is a veritable icon of graphic design, whose work in iconic graphic designs are still used today. He studied painting and graphic design at the Royal Academy of Fine Arts in Hague, later attending the Royall College of Art in London where he furthered his studies in graphic…
Something I didn’t realize before is that the TimeWarner symbol is not just an eye, it is actually both an eye and an ear. The eye can be seen with the top line entering the center of the swirl, and the ear starts with the inside squiggle and goes downwards. I think this is a…
Lester Beall has created many pieces of graphic design in his time, but perhaps one of his most famous works that he has done would be the logo he did for International Paper. However, he did have assistance in creating this piece with Richard Rogers, an architect in 1960. When first laying eyes on…
Steven Dye GD 203 3/13/18 Lester Beall Graphic Design is an incredibly valuable tool that has been used for centuries and continues to do so in the modern world. This skill can be used to create a vast amount of useful designs such as posters, typography, logos, and much more. The key aspect of…
This Design in the Wild is inspired by my extremely busted bracket after NC State and UVA losses in the first round. As someone who was a raised a Syracuse fan, March Madness and basketball have always been an important part of my life and something that I look forward to every year. I find…