While Karl Gerstner was well known for his work on the magazine Capital, he also did very powerful and influential work in packaging and branding, specifically for Teddymat, a store-brand laundry detergent. Gerstner, Gredinger, and Kutter, the owners of GGK design, were brought in by Coop, a union of Swiss retail chains, in 1964. Their…
In 1962, Karl Gerstner was commissioned by Adolf Theobald to design a quarterly magazine titled Capital, that attempted to make economics accessible to the common man while creating a magazine that is appealing to the business sector. The magazine sought to provide a “human view of economics, and an economic view of humanity” (Tochilovsky 1). Gerstner…
Karl Gerstner was born on July 2nd, 1930 in Switzerland. He is world-renown for his innovative work as both a painter and graphic designer. He studied at the Allgemeine Gewerbschule school in Basel, Switzerland, and apprenticed as a typographer under Armin Hoffman, Emil Ruder, Fritz Bühler. All of these designers helped to develop the Swiss…
Adolf Theobald, the director of a quarterly Swiss magazine called Capital, commissioned Karl Gerstner to design their spreads in 1962. They wanted a clear, aesthetically pleasing way to display economic ideas that would be engaging for their readers. Gerstner admitted he was the perfect man for the job because he was not well versed in…
Karl Gerstner’s morphological typogram programme was published in 1968. It is one of the many books that he wrote about art and graphic design. The morphological typogram programme contains principles that Gerstner used in his world-renowned graphic design. These principles include systems and defined parameters that graphic designers could learn about and use in their…
Karl Gerstner was born in Basel, Switzerland in 1930. His dream was to become a chemist, but his parents didn’t have enough money to pay for his education. Instead, at age fourteen, he attended a design program at a local pre-college called Allgemeine Gewerbschule. There, he studied under Armin Hofmann and Emil Ruder, two highly…