This project was a rebranding, or rather a literal change of image, for Oxford Ionics a quantum computing company. This project was taken on after Oxford Ionics approached Pentagram, and Hudson-Powell, to develop an identity for the company. This project was completed around October 2021. The prompt was to define the core values of the…
Alexander Isley helped lead the transition from analog to digital design. Before this project, designers made layouts by hand, with this project designers could make layouts digitally and take them to printers using floppy disks to store their designs and share it with printing companies. In 1988, he created a brochure and 3D religious stand…
In 2012, Paula Scher began working with Microsoft to reimagine the Windows logo. Scher had been working as a partner at Pentagram, the world’s largest independently owned design studio, for two decades. Microsoft wanted to update their interface aesthetic in alignment with the release of their new operating system, Windows 8. As technology developed over…
In 1994, Paula Scher began working with the Public Theater to update the identity, graphic style, and promotional materials. Scher had recently joined Pentagram as a partner and the Public theater was one of her earlier projects that set the tone of success that was to follow. The Public Theater wanted to reach new audiences…
The U.S. Open has a long history of bad logos. Being one of the “highest attended annual sporting events,” one would think that the logo would have been better over the years. “The mark that had been used for 20 years—an illustration of a flaming ball paired with thin serif type and a red swoosh—was…
Conservation International was founded in 1987 with the mission to protect the environment while spreading awareness about global biodiversity issues. However, it was realized that discussing the well-being of the world was not enough. “To confront this reality, Conservation International is fundamentally redefining itself as an organization that protects nature for the well-being of humanity,…