William Golden’s design of the Columbia Broadcast Station “Eye” logo was created in 1951. Frank Stanton, President at the Columbia Broadcast Station at the time, asked William Golden and his team to create a new logo for CBS to differentiate themselves from other networks. He wanted the design to seem more modern and less bland.…
Posts Tagged With identity design
Morphological Typogram Programme
Karl Gerstner’s morphological typogram programme was published in 1968. It is one of the many books that he wrote about art and graphic design. The morphological typogram programme contains principles that Gerstner used in his world-renowned graphic design. These principles include systems and defined parameters that graphic designers could learn about and use in their…
Michael Bierut
Growing up in the 1960’s in a Cleveland suburb, Michael Bierut got an early start to looking at the world through a designers lens by watching a television program that taught drawing lessons and subsequently the design process. He went on to study graphic design at the University of Cincinnati’s College of Design, Architecture, Art…
Gert Dumbar: Dutch National Police
Another equally iconic design by Dumbar is that of the then newly unified, Dutch National Police. According to the Studio Dumbar website, “This landmark project began when the merger of the State and Municipal police, two previously autonomous organizations, created one unified national police force. A new identity was required to signal this change to…
Gert Dumbar: Dutch Railways
The main idea of his design work is in creating unique, bold, and innovative brand identities. The first example of his work that comes up the most, as it is arguably his most iconic piece, that’s still being used today. I’m of course talking about his logo design for the Dutch Railways. It was a…
Gert Dumbar
Have you Gert of Dumbar? Gert Dumbar is a veritable icon of graphic design, whose work in iconic graphic designs are still used today. He studied painting and graphic design at the Royal Academy of Fine Arts in Hague, later attending the Royall College of Art in London where he furthered his studies in graphic…
Eddie Opara
Eddie Opara is one of the twenty-three owners of the Pentagram, the world’s largest independent design consultancy. His presentation for NC State’s College of Design spanned various aspects of his work over the expanse of his successful career and gave the audience lots to take away from it, no matter the age…
Neville Brody identity design
For the third and final project in the portfolio, I wanted to choose a project that is representative of Brody’s more recent work. This particular project is a commissioned identity design for Dom Pérignon an expensive brand of vintage champagnes. In contrast to the other projects in the portfolio, this work was done by a…
Boston Album Cover: Paula Scher
Boston – Boston (1976) Design: Paula Scher Illustration:Roger Huyssen After graduating from Tyler School of Art in Philadelphia, Pennsylvania in 1970, Paula Scher became the East Coast art director at CBS Records in New York City at the age of 25. From 1972 until 1982, Scher designed approximately 150 album covers per year and produced…
Rebeca Méndez Tsunami
This piece, commissioned by Tsunami Asian Grill Restaurant, is a 20,000 square foot long collage that spans the entirety of the grill, depicting a Japanese woman seeming to dissolve into the water. This piece interested me the most out of the others that I could’ve worked on, because of its sheer size, and how the…
Katherine McCoy – Cranbook Academy Poster
Caption: Katherine McCoy, Cranbrook Design Academy Poster, 1971 Post: This poster is an advertisement for the Cranbrook Design Academy. It was designed by Katherine McCoy in 1971, which is at the same time in which she started her company, McCoy & McCoy, as well as the same time period in which she was appointed…
Katherine McCoy – Chicago Bears HQ
Caption: Katherine McCoy, Chicago Bears Headquarters, Chicago, 1999 Post: This logo is located outside of the headquarters for the Chicago Bears football team. This signage was designed by Katherine McCoy and it was commissioned by the Chicago Bears, who are a National Football League team based out of Chicago. The sign was designed to…
Katherine McCoy – Frontier Poster
Image Caption: Katherine McCoy, Ticket Counter Poster at Frontier Airlines, Saint Louis, 1968 Post: This is a poster at the ticket counter for Frontier Airlines. It was designed while Katherine McCoy was at Unimaker Design in 1967. She designed this poster to hang over the ticket counter, and it was commissioned by Frontier through…