Posts Tagged With identity design

CBS Eye Trademark – William Golden

William Golden’s design of the Columbia Broadcast Station “Eye” logo was created in 1951. Frank Stanton, President at the Columbia Broadcast Station at the time, asked William Golden and his team to create a new logo for CBS to differentiate themselves from other networks. He wanted the design to seem more modern and less bland.…

Mor­pho­log­i­cal Typogram Pro­gramme

Karl Gerstner’s mor­pho­log­i­cal typogram pro­gramme was published in 1968. It is one of the many books that he wrote about art and graphic design. The mor­pho­log­i­cal typogram pro­gramme contains principles that Gerstner used in his world-renowned graphic design. These principles include systems and defined parameters that graphic designers could learn about and use in their…

Michael Bierut

Growing up in the 1960’s in a Cleveland suburb, Michael Bierut got an early start to looking at the world through a designers lens by watching a television program that taught drawing lessons and subsequently the design process. He went on to study graphic design at the University of Cincinnati’s College of Design, Architecture, Art…

Gert Dumbar: Dutch National Police

Another equally iconic design by Dumbar is that of the then newly unified, Dutch National Police. According to the Studio Dumbar website, “This landmark project began when the merger of the State and Municipal police, two previously autonomous organizations, created one unified national police force. A new identity was required to signal this change to…

Gert Dumbar: Dutch Railways

The main idea of his design work is in creating unique, bold, and innovative brand identities. The first example of his work that comes up the most, as it is arguably his most iconic piece, that’s still being used today. I’m of course talking about his logo design for the Dutch Railways. It was a…

Eddie Opara

        Eddie Opara is one of the twenty-three owners of the Pentagram, the world’s largest independent design consultancy. His presentation for NC State’s College of Design spanned various aspects of his work over the expanse of his successful career and gave the audience lots to take away from it, no matter the age…

Rebeca Méndez Tsunami

This piece, commissioned by Tsunami Asian Grill Restaurant, is a 20,000 square foot long collage that spans the entirety of the grill, depicting a Japanese woman seeming to dissolve into the water. This piece interested me the most out of the others that I could’ve worked on, because of its sheer size, and how the…

Katherine McCoy – Cranbook Academy Poster

Caption: Katherine McCoy, Cranbrook Design Academy Poster, 1971   Post: This poster is an advertisement for the Cranbrook Design Academy. It was designed by Katherine McCoy in 1971, which is at the same time in which she started her company, McCoy & McCoy, as well as the same time period in which she was appointed…

Katherine McCoy – Chicago Bears HQ

Caption: Katherine McCoy, Chicago Bears Headquarters, Chicago, 1999   Post: This logo is located outside of the headquarters for the Chicago Bears football team. This signage was designed by Katherine McCoy and it was commissioned by the Chicago Bears, who are a National Football League team based out of Chicago. The sign was designed to…

Katherine McCoy – Frontier Poster

Image Caption: Katherine McCoy, Ticket Counter Poster at Frontier Airlines, Saint Louis, 1968   Post: This is a poster at the ticket counter for Frontier Airlines. It was designed while Katherine McCoy was at Unimaker Design in 1967. She designed this poster to hang over the ticket counter, and it was commissioned by Frontier through…