Posts Tagged With Grid Design

Capital Magazine

In 1962, Karl Gerstner was commissioned by Adolf Theobald to design a quarterly magazine titled Capital, that attempted to make economics accessible to the common man while creating a magazine that is appealing to the business sector. The magazine sought to provide a “human view of economics, and an economic view of humanity” (Tochilovsky¬†1). Gerstner…

Wim Crouwel – Book design

Dutch graphic designer Wim Crouwel’s unique style of the grid system began in 1955 when he was hired as a designer for the Stedelijk Museum in Amsterdam. His main job was creating magazines, catalogs, and other forms of print to match the graphic identity of the museum. He did this through a grid-system based design.…

Wim Crouwel – New Alphabet

Dutch designer Wim Crouwel’s “New Alphabet” is one of his most famous creations, yet he never intended on it to actually be used in practice. He created this typeface at the age of 39, in 1967, to work with the limited technologies, as it was very difficult for letters with curvature to render high-resolution pixels.…