TBWA/Chiat/Day began an advertising campaign to transform the way people viewed Gatorade and make it an even more popular sports drink brand. Part of this campaign started with changing the way Gatorade saw itself so that it could transform into a modern sports culture brand and expand its products. TBWA/Chiat/Day wanted to change Gatorade’s perspective…
This advertisement, created by Steve Hayden, Brent Thomas, and Lee Clow under Chiat/Day Design Agency aired publicly for the first time during the Superbowl. Internal personnel at Apple considered selling their air time due to the belief that this advertisement would be too controversial. After realizing that they would only be able to sell a…
What are some symbols that pop up when we think of knowledge and school? Perhaps the apple, a book, or a graduation cap. One big symbol that may come to mind is the owl. The owl trope is often used in media and marketing as a symbol of knowledge, learning, and prosperity. The symbolism between…
A trope is an image used within the media often enough to be recognized in different settings. Tropes often can have an underlying message or can be used to project a specific stereotype to their audience. For this assignment, I wanted to use a product that has been around for many years and has evolved…
The Hispanic/Latino/Mexican trope in the media is a contentious one (and for good reason). Often times the use of a Hispanic person or reference to Hispanic culture in advertising is deeply rooted in stereotypical ideas produced by non-Hispanics. Stereotypes relating to appearances, crime, laziness, “job-stealing”, education, and others appear across all forms of media still…