Posts Tagged With capital magazine

Capital Magazine

In 1962, Karl Gerstner was commissioned by Adolf Theobald to design a quarterly magazine titled Capital, that attempted to make economics accessible to the common man while creating a magazine that is appealing to the business sector. The magazine sought to provide a “human view of economics, and an economic view of humanity” (Tochilovsky¬†1). Gerstner…

Capital Magazine Cover

Adolf Theobald, the director of a quarterly Swiss magazine called Capital, commissioned Karl Gerstner to design their spreads in 1962. They wanted a clear, aesthetically pleasing way to display economic ideas that would be engaging for their readers. Gerstner admitted he was the perfect man for the job because he was not well versed in…