Brewery company 2Dads reached out to designer Domenic Lippa of Pentagram to bring about a typographic element, and apply it to their visual elements and upcoming campaign. This is one of Lippa’s latest works and was made in November of 2021. The goal of 2Dads’ branding was to be equally refreshing for both experienced…
What are some symbols that pop up when we think of knowledge and school? Perhaps the apple, a book, or a graduation cap. One big symbol that may come to mind is the owl. The owl trope is often used in media and marketing as a symbol of knowledge, learning, and prosperity. The symbolism between…
Awareness and campaigns highlighting the issue of homelessness come in many forms. Below I have detailed a book cover, a billboard advertisement, and a digital poster that all work, in different ways and media forms, to raise awareness of the ongoing struggles of the homeless population and encourage viewers to offer their support. This book…
Futura is a font designed by Paul Renner in 1927. It is a more contemporary approach to the complex and intricate designs that were common at the time, as the font is entirely based on geometric forms. He was inspired by the Bauhaus movement, embracing the beliefs of modernity. The design of Futura helped usher…