Posts Tagged With branding

CBS Eye Trademark – William Golden

William Golden’s design of the Columbia Broadcast Station “Eye” logo was created in 1951. Frank Stanton, President at the Columbia Broadcast Station at the time, asked William Golden and his team to create a new logo for CBS to differentiate themselves from other networks. He wanted the design to seem more modern and less bland.…

History of Ships and Seafaring by Erik Nitsche

The image above pictures an illustration from one of Erik Nitsche’s many history books. This one is specifically Volume 2 in The New Illustrated Science and Invention, written by Courtlandt Canby, depicting the history of ships and seafaring. During Erik Nitsche’s later career, he started his own book publishing company and made it a goal…

Parco, 1977

Harumi Yamaguchi worked as the head of advertising for PARCO, a department store chain who’s mission was to “combine retail and creative activity with a consciously female focus.” The copywriter and art director for PARCO’s advertising were also women, further reinforcing the female-centered approach to their marketing strategy. This particular piece, titled Parco, appeared in…

Alexander Isley-St. Modem

Alexander Isley helped lead the transition from analog to digital design. Before this project, designers made layouts by hand, with this project designers could make layouts digitally and take them to printers using floppy disks to store their designs and share it with printing companies.  In 1988, he created a brochure and 3D religious stand…

NoName Canada Mayonnaise

After spending countless hours online while being stuck inside due to the quarantine, I have come in contact with far more diverse design work than I would normally take in on a daily basis. While a lot of this still felt like visual noise to me, one piece of design work that I came across…

Multilingual Advertising

My next Wild Design Post is going to be on a Sol de Janeiro body cream. Unlike most fragrance body creams today, this particular one is in a tub like container which is smart advertising considering it stands out compared to all of the other body creams in the plastic tubes. When shopping, customers tend…

An Under-examined category: Clock faces

A friend recently tipped me off to the fact that this clock was on sale (he had purchased the electric version), and I snapped it up. We both made the purchase thinking it was the work of the multi-talented Donald Deskey, due to a newspaper article stating specifically he had been designing clocks in 1933…

A. M. Cassandre – Au Bucheron

One of the most important posters created by Cassandre was Au Bucheron, a poster created as an advertisement for a cabinet maker in 1923. The poster itself led to Cassandre’s later and widespread success and fame, winning him recognition and an iconic style. It is a depiction of a man chopping down a tree, not…

Gert Dumbar: Dutch National Police

Another equally iconic design by Dumbar is that of the then newly unified, Dutch National Police. According to the Studio Dumbar website, “This landmark project began when the merger of the State and Municipal police, two previously autonomous organizations, created one unified national police force. A new identity was required to signal this change to…

Gert Dumbar: Dutch Railways

The main idea of his design work is in creating unique, bold, and innovative brand identities. The first example of his work that comes up the most, as it is arguably his most iconic piece, that’s still being used today. I’m of course talking about his logo design for the Dutch Railways. It was a…

Eddie Opara

        Eddie Opara is one of the twenty-three owners of the Pentagram, the world’s largest independent design consultancy. His presentation for NC State’s College of Design spanned various aspects of his work over the expanse of his successful career and gave the audience lots to take away from it, no matter the age…

U.S. Open – Sagi Haviv

The U.S. Open has a long history of bad logos. Being one of the “highest attended annual sporting events,” one would think that the logo would have been better over the years. “The mark that had been used for 20 years—an illustration of a flaming ball paired with thin serif type and a red swoosh—was…

Conservation International – Sagi Haviv

Conservation International was founded in 1987 with the mission to protect the environment while spreading awareness about global biodiversity issues. However, it was realized that discussing the well-being of the world was not enough. “To confront this reality, Conservation International is fundamentally redefining itself as an organization that protects nature for the well-being of humanity,…

“Thank U, YES!”

Thank U, Next? More like Thank U, YES!! I am living for anything Ariana Grande, but I must say, her marketing team is quite remarkable and really knows how to make lasting impressions on her audience. From the first few clues that Ariana would allude to the classic movie Mean Girls in her hit track…