Posts Tagged With branding

Virgil Abloh “The-Ten”

Virgil Abloh’s “The-Ten” for Nike is one of the most influential and iconic projects by this designer, and ever. “The-Ten” is Virgils take on ten of Nikes most iconic Sneaker silhouettes, including the Blazer, Air Jordan I, Air Max 90, Air Presto, Air VaporMax, Converse Chuck Taylor, Air Force 1, React Hyperdunk, Air Max 97,…

David Lance Goines – Guinness Poster

David Lance Goines created this poster in 1973 as a tool for self-promotion. The image was printed using seven colors on an 18″ x 24″ sheet of paper using color offset lithograph printing, like Goines’s AIDS Prevention poster that I posted about previously and many of his other poster designs. As I mentioned in my…

CBS Eye Trademark – William Golden

William Golden’s design of the Columbia Broadcast Station “Eye” logo was created in 1951. Frank Stanton, President at the Columbia Broadcast Station at the time, asked William Golden and his team to create a new logo for CBS to differentiate themselves from other networks. He wanted the design to seem more modern and less bland.…

History of Ships and Seafaring by Erik Nitsche

The image above pictures an illustration from one of Erik Nitsche’s many history books. This one is specifically Volume 2 in The New Illustrated Science and Invention, written by Courtlandt Canby, depicting the history of ships and seafaring. During Erik Nitsche’s later career, he started his own book publishing company and made it a goal…

Parco, 1977

Harumi Yamaguchi worked as the head of advertising for PARCO, a department store chain who’s mission was to “combine retail and creative activity with a consciously female focus.” The copywriter and art director for PARCO’s advertising were also women, further reinforcing the female-centered approach to their marketing strategy. This particular piece, titled Parco, appeared in…

Alexander Isley-St. Modem

Alexander Isley helped lead the transition from analog to digital design. Before this project, designers made layouts by hand, with this project designers could make layouts digitally and take them to printers using floppy disks to store their designs and share it with printing companies.  In 1988, he created a brochure and 3D religious stand…

NoName Canada Mayonnaise

After spending countless hours online while being stuck inside due to the quarantine, I have come in contact with far more diverse design work than I would normally take in on a daily basis. While a lot of this still felt like visual noise to me, one piece of design work that I came across…

Multilingual Advertising

My next Wild Design Post is going to be on a Sol de Janeiro body cream. Unlike most fragrance body creams today, this particular one is in a tub like container which is smart advertising considering it stands out compared to all of the other body creams in the plastic tubes. When shopping, customers tend…

An Under-examined category: Clock faces

A friend recently tipped me off to the fact that this clock was on sale (he had purchased the electric version), and I snapped it up. We both made the purchase thinking it was the work of the multi-talented Donald Deskey, due to a newspaper article stating specifically he had been designing clocks in 1933…

A. M. Cassandre – Au Bucheron

One of the most important posters created by Cassandre was Au Bucheron, a poster created as an advertisement for a cabinet maker in 1923. The poster itself led to Cassandre’s later and widespread success and fame, winning him recognition and an iconic style. It is a depiction of a man chopping down a tree, not…

Gert Dumbar: Dutch National Police

Another equally iconic design by Dumbar is that of the then newly unified, Dutch National Police. According to the Studio Dumbar website, “This landmark project began when the merger of the State and Municipal police, two previously autonomous organizations, created one unified national police force. A new identity was required to signal this change to…

Gert Dumbar: Dutch Railways

The main idea of his design work is in creating unique, bold, and innovative brand identities. The first example of his work that comes up the most, as it is arguably his most iconic piece, that’s still being used today. I’m of course talking about his logo design for the Dutch Railways. It was a…