Posts Tagged With branding

CBS Eye Trademark – William Golden

William Golden’s design of the Columbia Broadcast Station “Eye” logo was created in 1951. Frank Stanton, President at the Columbia Broadcast Station at the time, asked William Golden and his team to create a new logo for CBS to differentiate themselves from other networks. He wanted the design to seem more modern and less bland.…

History of Ships and Seafaring by Erik Nitsche

The image above pictures an illustration from one of Erik Nitsche’s many history books. This one is specifically Volume 2 in The New Illustrated Science and Invention, written by Courtlandt Canby, depicting the history of ships and seafaring. During Erik Nitsche’s later career, he started his own book publishing company and made it a goal…

Parco, 1977

Harumi Yamaguchi worked as the head of advertising for PARCO, a department store chain who’s mission was to “combine retail and creative activity with a consciously female focus.” The copywriter and art director for PARCO’s advertising were also women, further reinforcing the female-centered approach to their marketing strategy. This particular piece, titled Parco, appeared in…

Alexander Isley-St. Modem

Alexander Isley helped lead the transition from analog to digital design. Before this project, designers made layouts by hand, with this project designers could make layouts digitally and take them to printers using floppy disks to store their designs and share it with printing companies.  In 1988, he created a brochure and 3D religious stand…

NoName Canada Mayonnaise

After spending countless hours online while being stuck inside due to the quarantine, I have come in contact with far more diverse design work than I would normally take in on a daily basis. While a lot of this still felt like visual noise to me, one piece of design work that I came across…

Wild Design: Multilingual Advertising

My next Wild Design Post is going to be on a Sol de Janeiro body cream. Unlike most fragrance body creams today, this particular one is in a tub like container which is smart advertising considering it stands out compared to all of the other body creams in the plastic tubes. When shopping, customers tend…

NC State’s Street Light Banners

A few weeks ago, I took some pictures of a Land Rover in front of D. H. Hill library because the weather was gray and moody. The mise en scene of each shot was consistent, pleasant, and the midcentury architecture of D. H.Hill was shining. There was, however, one issue – the bright red NC…

An Under-examined category: Clock faces

A friend recently tipped me off to the fact that this clock was on sale (he had purchased the electric version), and I snapped it up. We both made the purchase thinking it was the work of the multi-talented Donald Deskey, due to a newspaper article stating specifically he had been designing clocks in 1933…

Body Shimmer

For my first February Wild Design Post I chose my favorite Victoria Secret body shimmer spray. Personally I have found that the packaging of this bottle to be one of the most fitting styles for what is inside the bottle. I love that the perfume itself is a peach colored liquid but that is not…

Tropes in the Media: Snakes

My chosen trope to research is the snake. Snakes are cold blooded normally poisonous or venomous creatures who do not have any appendages. Since they are so different from most creatures we are accustomed to today, many people fear snakes which might have attributed to their popularly used tropes. Due to the fear most people…

Wild Design: NC State Men’s Basketball

For my second Wild Design post for February, I saw this NC State Men’s Basketball poster for their 2019-2020 season. This poster is hung in my apartment here at NC State, and I never really took the time to look deeply into the branding of this poster until now. I was working with the graphic…

Wild Design: Food Lion

For my first Wild Design this month, I chose to focus on a brand that I use everyday, but often overlook the logo. Food Lion is a notable grocery store in the south, with an interesting brand identity: the lion. I like this brand because they practice quality with their foods. You can walk into…

Wild Design: Be More Chill’s Broadway Branding

I love musicals, and I try to stay as up to date as possible with some of my favorites. However, I’ve had some issues keeping up with the musical Be More Chill’s design work. The image above shows the broadway hit’s branding over the years. The 2015 design was for the off-Broadway run, 2018 was…