My next Wild Design Post is going to be on a Sol de Janeiro body cream. Unlike most fragrance body creams today, this particular one is in a tub like container which is smart advertising considering it stands out compared to all of the other body creams in the plastic tubes. When shopping, customers tend…
North by Northwest is a thriller directed by Alfred Hitchcock about an advertising executive in New York City who is mistaken to be a government agent and has to outrun foreign spies. However, the star of this movie was the famous introduction, designed by Saul Bass in 1959. This experimental sequence is often cited as…
This image comes from a reproduction of the 1897 Sears, Roebuck catalog. You still hear the term “fashion plate” tossed around to describe someone who dresses well (and in the current style), but in fact these printed guidelines on “how to dress” date as far back as Ackerman’s Repository of Arts in the first quarter…
“The End of the Plain Plane” Brancliff International Airlines 1965 Mary Wells Lawrence tackled the Braniff International Airlines campaign with Richard Rich and Stuart Greene when they were working under DDB. Harding Lawrence, the president of Braniff Airlines, wanted a new idea, an idea so big it would flood the news and all of…
This poster was created under Moscoso’s company, Neon Rose. Because he had control of the company, he had control of the work that was produced under it. For him, this meant complete artistic freedom, and he produced some of the most iconic images in the psychedelic era under the umbrella of Neon Rose. This poster…
This project is significant to Moscoso, because he claims that this poster is the one that clicked for him, where he said he got his mind “off the bench.” This work was done with Family Dog and employed his style of vibrating colors and photocollage to create unique compositions. This particular poster played with foreground/background…
When Giovanni Pintori graduated from the Higher Institute of Artistic Industries and almost immediately afterward, he was asked to join the advertisement team at the Olivetti typewriter manufacturing company. After working for Olivetti’s advertising department for a while he was promoted to art director in 1950. While he worked with Olivetti, he created many beautiful,…