Posts Tagged With advertising

Pt. 2.2: Ad Campaign by Franco Grignani

In 1952 Franco Grignani had partnered with A & L, a printing and advertising company that gave him unprecedented freedom with his designs. During this partnership, a pharmaceutical company called Dompé asked Grignani to do a series of advertisements for them, because they valued his work so much. The owner of Dumpé (coincidentally also named…

How Thinking Small Influenced An Entire Industry

The average American in the 1950’s had an unwavering love for spacious, long, and stylish vehicles. As the 60’s rolled around, imported cars became a more frequent sight; and Volkswagen had set out to establish their own American classic. The problem was that the Volkswagen Beetle wasn’t what Americans had been fawning after in previous…

Reese’s Puffs Cereal Box

This is a Reese’s Puffs cereal box that was created in collaboration with American artist KAWS. This is one of the most recent design collaborations that Reese’s has had as they’ve also collaborated with people like Travis Scott and Lil Yachty. The thing that caught my attention at first was the character laying in the…

NC State CHAARG

I recently saw this banner while walking through Talley. The colors and patterns are what initially caught my eye, but I quickly noticed the smaller details and how much I hated them. The first thing that really caught me off guard was the weird highlight on the one line of brown text and how it…

Anatomy Textbook

My last wild design post is going to be on my Anatomy and Physiology For Speech, Language, and Hearing textbook. This class is an anatomy class but instead of learning about how the whole body is set up and how it functions, we only learn about how speech is produced and how people are able…

Jules Chéret: Folies-Bergère, La Loïe Fuller

Katie Butler: By the middle of the nineteenth century, Jules Cheret was a household name thanks to his distinct take on lithographs. Before Cheret reformed the technique of posters being tediously copied with austere and dull colors, this artist reinvented the wheel by painting directly onto stone with vibrant colors.  One of his poster commissions…

ART AGAINST AIDS | Dan Friedman

ART AGAINST AIDS is one of Friedman’s later works, made in 1987. This work was made for a coalition of artists and galleries to have an exhibition to raids money to benefit the American Foundation for AIDS Research. From what I can gather about Friedman and his personality, he most likely did this poster for…

Depero’s Mimismagia

Another one of Depero’s projects that really stood out to me was another theatrical artwork and it is called  Mimismagia. This was a series of costume designs that were created in 1916 for a mimic-acrobatic ballet. “The costumes for Mimismagia were characterized by strange geometrical shapes that seemed to protrude from the body, turning the…

Fortunato Depero

Fortunato Depero was an Italian futurist painter, writer, sculptor, and graphic designer. He was born on March 30, 1892 in Fondo, Italy. “He grew up in Rovereto and it was here when he first began exhibiting his works, while also serving as an apprentice to a marble worker in 1910. He schooled at Scuola Reale…

Poster “Pontresina”– Herbert Matter

This vintage poster named “Pontresina” was created and designed by Herbert Matter in 1936. Pontresina is a municipality in the district of Maloja in the canton of Graubünden in Switzerland and is a popular skiing destination. Herbert Matter knew how to design his creations in a way that spoke to his audiences and drew them…

Atoms for Peace by Erik Nitsche

Pictured above is a poster titled “Hydrodynamics”, designed by Erik Nitsche in 1955 for the General Dynamics Company. This was part of a campaign named “Atoms for Peace” that was meant to signify the company’s commitment to peace during their development of nuclear energy. The name of the campaign was titled after President Eisenhower’s speech…