Posts Tagged With advertisement

ART AGAINST AIDS | Dan Friedman

ART AGAINST AIDS is one of Friedman’s later works, made in 1987. This work was made for a coalition of artists and galleries to have an exhibition to raids money to benefit the American Foundation for AIDS Research. From what I can gather about Friedman and his personality, he most likely did this poster for…

Ulm und Basel | Dan Friedman

Dan Friedman had his postgraduate education split between too very different graphic design schools, Hochschule für Gestaltung Ulm and Allgemeine Gewerbeschule Basel.[1] Ulm was a high modernist institution while Basel was more intuitive and exuberant.[2] While teaching at Yale, Friedman used his knowledge of the two extremes of design to help formulate projects for his…

Multilingual Advertising

My next Wild Design Post is going to be on a Sol de Janeiro body cream. Unlike most fragrance body creams today, this particular one is in a tub like container which is smart advertising considering it stands out compared to all of the other body creams in the plastic tubes. When shopping, customers tend…

Public Health Campaigns are Nothing New

In 1896, in a bout of reformist zeal, New York City passed anti-spitting laws. As one can see from the image, spitting could convey any number of communicable diseases and was an especial concern in the new subways and on the old sidewalks. The biggest enemy listed here is tuberculosis, or “consumption,” also known at…

Noz W Wodzie (1961)

Noz W Wodzie, or Knife in the Water is a film directed by Roman Polanski, released in. The movie is about a couple on a road trip about to go sailing who run into a hitchhiker and invite him along. Tension builds between the hitchhiker and the man who invited him along because he starts…

A. M. Cassandre – Au Bucheron

One of the most important posters created by Cassandre was Au Bucheron, a poster created as an advertisement for a cabinet maker in 1923. The poster itself led to Cassandre’s later and widespread success and fame, winning him recognition and an iconic style. It is a depiction of a man chopping down a tree, not…

“Thank U, YES!”

Thank U, Next? More like Thank U, YES!! I am living for anything Ariana Grande, but I must say, her marketing team is quite remarkable and really knows how to make lasting impressions on her audience. From the first few clues that Ariana would allude to the classic movie Mean Girls in her hit track…

The Geisha Girl as a Trope in Western Media

Geishas have been a part of Japanese culture, as they fulfilled many different roles including performers, courtesans, artisans, entertainers, etc. Historically, being a geisha was considered a profession of high-status requiring thorough and extensive stages of training. Known for their particular style of makeup and traditional attire, geishas have been acknowledged as forms of art…

Housewife

     Tropes are used in the media to depict a person or thing in a way that is universally understood. Many times, a trope correlates to a certain stereotype, such as the dumb blonde, the hardworking husband, or the corrupt boss. Tropes are used in all forms of media, as characters and symbols that…

Broadway – more than just a show

  What comes to mind when you think of New York City? For me, the words fast-paced, glamour, rough-around-the-edges, and dazzling. Sound like oxymorons? Yes, that is what New York City is to me, a place for anyone and everyone – the city that never sleeps. Times Square is, perhaps, the most notable symbols of…

Wild Hawaii Poster

This is a copy of a vintage Hawaii poster from 1913 that I got from a vintage poster shop in Maui, Hawaii. I chose it for my Wild Design post because we studied many poster designs from throughout history that I thought were very interesting and I happened to already own one myself. This particular poster…

Bad Typography, Good Intentions

As I assume we are all graphic designers, I am sure this poster makes us cringe beyond belief. I wanted to include this in the ‘Wild Design’ assignment to bring to the light the important role us graphic designers have—to prevent designs like these from existing. Overall the aesthetic is below sub-par, the text leading…

Design Fellowship Poster, Excellent Design!

This Design Fellowship poster immediately caught my eye when I was walking down the stairs leaving Brooks Hall. The use of color in this poster was the first thing that stood out to me and was what grabbed my attention. Placed on top of the dark grey background, the yellow to coral gradient popped out…

Tropes: Nurses

Nurses  Whether it is guardian on the battlefront, or vixen in the emergency room, the representation of the nurse has changed and developed over time to reflect the different ideas of nurses, like gender roles and norms, as well as healthcare and medicine.   Cigarette Advertisement  Here is an advertisement from 1932 for Camel cigarettes featuring a nurse. The very…

Hand-Painted Signage in Rajasthan

    When I visited Rajasthan, India last year I found elements of graphic design adorning the streets of Samode Village. I was definitely caught off guard because I didn’t expect to experience such striking signs in every corner and almost every door. I realized that hand-painted signage is still a visual vernacular in this…