Bobby C. Martin Jr. has influenced many corporations through his having been part of so many different groups. Martin through his own company however has continued this influence. One example of this is the company’s redesign of the brand name of Carnegie Hall. Carnegie Hall, while having existed for a long time, wanted a new…
Bobby C. Martin Jr. is known today as one of Founding Partners for the design company Champions Design. He founded Champions Design, which used to be known as OCD or the Original Champions of Design, alongside Jennifer Kinon. Martin attended both Virginia Commonwealth University from 1994 through 1999 and NYC School of Visual Arts from…
TBWA/Chiat/Day began an advertising campaign to transform the way people viewed Gatorade and make it an even more popular sports drink brand. Part of this campaign started with changing the way Gatorade saw itself so that it could transform into a modern sports culture brand and expand its products. TBWA/Chiat/Day wanted to change Gatorade’s perspective…
This advertisement, created by Steve Hayden, Brent Thomas, and Lee Clow under Chiat/Day Design Agency aired publicly for the first time during the Superbowl. Internal personnel at Apple considered selling their air time due to the belief that this advertisement would be too controversial. After realizing that they would only be able to sell a…
The 1960’s proved to be a historic decade for Helmut Krone and his many innovative advertising designs. The above ad was published in LIFE magazine on January 10th, 1964 [1]. Following his iconic “Think Small” campaign for Volkswagen, Krone had found continuous success in simple, straight to the point designs. Krone’s relationship with Volkswagen began…
This is a Reese’s Puffs cereal box that was created in collaboration with American artist KAWS. This is one of the most recent design collaborations that Reese’s has had as they’ve also collaborated with people like Travis Scott and Lil Yachty. The thing that caught my attention at first was the character laying in the…
Awareness and campaigns highlighting the issue of homelessness come in many forms. Below I have detailed a book cover, a billboard advertisement, and a digital poster that all work, in different ways and media forms, to raise awareness of the ongoing struggles of the homeless population and encourage viewers to offer their support. This book…
This sheet came wrapped around a lint roller. Although the design seems very simplistic, it helps with emphasizing the purpose of the product which is the lint roller. On top, is some basic writing telling you what the product is and towards the middle is a logo for Target’s “up & up” brand. Something that…
I recently saw this banner while walking through Talley. The colors and patterns are what initially caught my eye, but I quickly noticed the smaller details and how much I hated them. The first thing that really caught me off guard was the weird highlight on the one line of brown text and how it…
The Louvre Museum in Paris asked Grapus to help brand their visual identity and create a new logo for them. The graphic logos would continue being developed by the Aterlier de Creation Graphique group, a smaller group within Grapus, until 1993 (Guillermou & Graphéine). The new logo for the Louvre Museum changed from “Musée du…
Bananas have long been a fascination in pop culture for their bright, distinctive appearance and their ubiquity for Western consumers. They have been utilized in all kinds of lighthearted media as cartoon characters and comedic symbols. They have also often been used in propaganda, advertisements, and arts to represent sexual metaphors and exoticism. The main…
The trope I have chosen is Mother. A mother represents an individual’s female parent who ultimately helps protect you and gives you life. This can be shown in the example above. However, in these next three examples shown below, a mother will be represented or perceived in a new way based on what is being…
Damsel in Distress Trope Rachael Litavecz This 1953 advertisement for ketchup reads, “You mean a woman can open it?” (“Beyond Belief: Shocking Vintage Adverts from the ‘Golden Age’ “). The advertisement features a close-up of a woman’s face and her holding a ketchup bottle. The advertisement’s imagery and text promotes the hassle-free design of the…
Introduction The trope I chose for this assignment is the Gadsden Flag which reads “Don’t Tread On Me.” The three images of the variants that follow the original flag below are similar but different due to their design and usage in other settings. The rattlesnake is supposed to be a…
Katie Butler: Before he burgeoned into the advertisement titan in adulthood, Jules Cheret lived off of commissions from local theaters and other organizations. By the time he was eighteen, however, he received the opportunity to work with perfume engineer Eugene Rimmel to design advertisements and business cards. This was massive for Cheret, who would eventually…