Inspiration in Personal Brand Development

As I approach the end of my college career and enter the professional world, I realize that as a communication major it is necessary to develop a branded portfolio that represents my personal “brand.” Since my focus will be on digital and social media strategy, I need to collect and develop examples of writing as…

Helvetica (the movie)

The eye of a designer sees much more than most other people. Walking around the streets of New York City, a businessman might not look around and see all of the typefaces and signage that surrounds him. He probably wouldn’t notice that a majority of these posters, advertisements, and signs feature the font Helvetica. Helvetica…

Tacitus

This typeface is Tacitus and Mark Jamra is the type designer. He is also a graphic designer and Associate Professor at Maine College of Art in Portland, Maine. He has designed and produced typefaces for close to 30 years. His lettering and typefaces have been shown in numerous exhibitions and have received awards from the…

Gills Sans

Gills Sans has been popular every since Eric Gills released the font in 1928. Part of the reason I was drawn to the font was because it was designed by an artist. Like Eric Gills, who studied at London’s Central School of Arts and Crafts, I was lead to design through the study of art.…

Caflisch Script Pro Light

This script, Caflisch Script Pro Light, was designed by Robert Slimbach who joined Adobe in 1987. When searching through all the various fonts, I found that the more script-like fonts appealed to me most. I filtered through all the script fonts and found this one to stand out to me. The font reminds me of…

Mostra Nuova Alt A Bold

Designed by Mark Simonson in 2009, Mostra Nuova Alt A Bold was based on a style of lettering seen on Italian Art Deco posters and advertising of the 1930s. Although it’s very geometric, he made subtle optical adjustments to keep it from looking too severely mechanical. He first released it in 2001 as Mostra, a…

Vertigo

Vertigo is a thriller film directed and produced by Alfred Hitchcock that premiered in 1958. The film stars James Stewart as John “Scottie” Ferguson. Scottie is a detective who develops acrophobia (fear of heights) and vertigo after dangling from a building and watching a colleague (who tried to rescue him) fall to his death. According…

Hand-Painted Signage in Rajasthan

    When I visited Rajasthan, India last year I found elements of graphic design adorning the streets of Samode Village. I was definitely caught off guard because I didn’t expect to experience such striking signs in every corner and almost every door. I realized that hand-painted signage is still a visual vernacular in this…

Gloss Drop

Gloss Drop is a script typeface that resembles my expressive and passionate nature. Its unexpected rhythm and movement portrays my free spirit when I paint (or on the dance floor). I find this typeface to follow very few rules and additionally has my craving for creativity and freedom. Gloss Drop was designed by Roland Hörmann…