The Rotterdam Film Festival is an annual event that takes place every January in Rotterdam, Netherlands. This huge event is something that many people native to that region anticipate on as well as any designer that happens to know about it. The foundation was initially founded in 1972, it has maintained focus on independent, fun and experimental film-making by showcasing new and upcoming talents and established auteurs ready to get their careers rolling. Those who win the their nomination receive the ‘tiger award’, which is the literal face of the event. Some of the main reasons that the IRFF chose the company Hard Werken to edit their designs is due to the culture heavy aesthetic that the Rotterdam artists feature in their work. Thanks to this they were chose to make new iterations while keeping the same tiger theme of the design each year, the were nominated for this position from 1984-1994. The 1990 IRFF edition edition was one of their most famous designs. The iconic tiger design was rendered into a smooth service, almost making the design look metallic. There was also blue lights on the underside of the plated tiger design. The typography was a pretty simplistic design but was big enough and bold enough to capture the eyes of viewers. This was a milestone for Rick Vermeulen because it really sparked the beginning of his professional design career, especially in Rotterdam.

 

Hewitt, Cooper. 19th Film Festival Rotterdam. Smithsonian Design Museum Collection. 2020

https://www.si.edu/object/19th-film-festival-rotterdam%3Achndm_2020-8-8?destination=collection/search%3Fpage%3D1958%26edan_q%3D%252A%253A%252A%26edan_fq%255B0%255D%3Dp.edanmdm.descriptivenonrepeating.data_source%253A%2522Cooper%2520Hewitt%252C%2520Smithsonian%2520Design%2520Museum%2522

 

Unknown Author. Rotterdam Cultural Histories #8: Hard Werken. Tent Rotterdam Exhibition

https://www.tentrotterdam.nl/en/tentoonstelling/rotterdam-cultural-histories-8-hard-werken/