I think the design of the CeraVe bottle is a good fit for their branding. They want to be known as clean and fresh and the two colors I would think of that symbolizes clean and fresh would be blue and white. Most of their products are white with either a little bit of blue or green. I also think the straight lines they use also helps with the clean look. They put just the right amount of works on the front and their branding obviously works because CeraVe is one of the most popular and known cleanser and moisturizer.