Wild Design

This sticker is a logo for a restaurant in my friend’s hometown. I find the type on this very dynamically interesting with the fl0w of the letters. The restaurant it’s from is on the Outer Banks, so the font itself plays well with the surfboard contextually. The general shape that it follows feels very purposeful and I appreciate the fact it’s not a typeface and looks like something that you could draw in illustrator, it works with the atmosphere of the restaurant itself, being a smoothie shop. I love the wiggly text, it reminds me of water.