Barbara deWilde

Barbara deWilde was born in 1962. She is a physical and digital designer with a focus on typography, graphic design, art direction, and interaction design as well as a mentor for other designers.

deWilde is currently an Executive Creative Director in the Product and Design group at The New York Times where she oversees a team of product designers in New Products & Ventures, an organization at The Times that includes Crosswords, NYT Cooking, and NYT Parenting.

Before working for the Times, she pursued a MFA in Interaction Design at the School of Visual Arts which she said allowed her to think and design differently to make new things for users instead of audiences.

deWilde became the design director of the Martha Stewart Living magazine in 2000 when she began redesigning publications of the magazine, which was relaunched in the fall of 2002, which has been included in Graphic Design Referenced, a guide to landmark projects in the field of graphic design. She led product design from 2013-2017 for NYT Cooking, a popular cross-platform recipe database, which gave her the opportunity to collaborate with Times journalists to launch a digital product that users enjoy. Through this experience, she won a James Beard Award for Storytelling, two Webby Awards, and a NYT Publishers Award.

deWilde was also a past board member of the New York Chapter of the AIGA and a member of the National Arts Club. She taught graphic design at the School of Visual Arts and Cooper Union and is a frequent guest lecturer at SVA and Parsons School of Design. Her work is in the permanent collection of the Cooper-Hewitt and National Design Museum as well as several books on design. Her clients have included Nobel prize-winning writer Toni Morrison, composers Randy Newman and Steve Reich, and writers such as Austen, Nabokov, Achebe, and Updike.