Jeffery Keedy

The graphic designer that I chose for The Who’s Who in Graphic Design assignment is Jeffery Keedy:

Jeffery Keedy was born in Battle Creek, which is a small town in Michigan. Jeffery Keedy is an American designer who currently resonates in Los Angles, California. Jeffery Keedy was born in 1957, and from there, he quickly discovered his passion for art and design. When it was time for Keedy to attend a university, he took his talents to Cranbrook Academy of Art for his undergraduate degree in design in 1984. During his time in undergrad, he discovered two things about himself: not only that he had a passion for fine art and good design, but he also quickly learned that he also had a passion for teaching these things to others. A few months after graduation, Jeffery Keedy took his talents and passion for teaching design to the California Institute of the Arts. At the California Institute of the Arts, Keedy taught interdisciplinary design to design students. Jeffery Keedy, aside from teaching design at the California Institute of the Arts, had quite a few notable achievements that put his name out into the design world.

One of Jeffery Keedy’s most notable achievements in the design world is his creation of the typeface font Keedy Sans. This font, when it was created, gained a lot of traction with many different designers, as well as people who weren’t even in the design world. Keedy was accredited with the creation of quite a few type faces, such as Hard Times, which is said to “resemble that of Times New Roman” (Nutting). While most people are familiar with the typeface Times New Roman, Keedy Sans was certainly the most notable achievement of Keedy’s typefacing career. Keedy’s inspiration of creating the typeface Keedy Sans was said to have taken qualities of Ed Fella’s work (who is also a graphic designer), and from there, Keedy put his own spin on it to create his own font. In fact, Jeffery Keedy gained so much popularity from this typeface that MoMA decided to add Keedy San’s to their typeface library. According to MoMa, “Keedy was eager to embrace the computer as a tool but was frustrated by the limited selection of digital typefaces available. Keedy Sans, created in response” (MoMA).

Aside from typeface’s Keedy had other notable achievements. Jeffery Keedy also helped assist edit the Émigré magazine. Not only did he edit this magazine, but he also wrote his own essays to appear in the magazines. Because of his time at Émigré, Keedy also gained popularity because of his essays that were published in the magazine. Keedy stayed on the committee for editing and publishing the Émigré Magazine for quite a few years.

When analyzing Jeffery Keedy’s work as a graphic designer, there are many notable qualities about his work. Visually, Keedy is known to use the colors red, white, and black quite often in his work. I like the randomization he uses in his work. What I like most about Jeffery Keedy’s work is that when I view his pieces, I am not exactly sure what I am looking at. I like that his pieces provoke thought and research. With this being said, Jeffery Keedy is unarguably a very influential American graphic designer. (I am familiar with Keedy’s typeface Keedy Sans, in fact, I have actually used this typeface before.) From Keedy’s work in the classroom, to his publication practice, to his contributions to a magazine, it is fair to say that Jeffery Keedy influenced quite a bit of knowledge to the design world.

https://www.myfonts.com/person/Jeffery_Keedy/

 

Bibliography:

Devroye, Luc. Jeffery Keedy, luc.devroye.org/fonts-25667.html.

Emigre. “Jeffery Keedy.” Myfonts, www.myfonts.com/person/Jeffery_Keedy/.

“Jeffery Keedy. Keedy Sans. 1991: MoMA.” The Museum of Modern Art, www.moma.org/collection/works/139318.

Nutting, Georgia. “Jeffery Keedy.” Photography Blog, georgianuttingphotography.weebly.com/jeffery-keedy.html.

Zettl, Lara. “Slanted in L.A.: Jeffery Keedy – Slanted Magazine #35-L.A.” Slanted, 23 Nov. 2020, www.slanted.de/slanted-in-l-a-jeffery-keedy/.