Chicago, naissance d’une metropole – Philippe Apeloig (1987)
One of the most important projects that brought Apeloig to public attention in 1987 was the Chicago, naissance d’une metropole (Chicago, Birth of a Metropolis). It is a screen-print poster on paper that was published by the Musée d’Orsay for its opening exhibition in France from 1987 to 1988, and it was previously displayed in the Cooper Hewitt’s exhibition “How Posters Work” in 2015. The poster dimension is 59 1/16 x 39 3/8 inches and it was achieved by different design approaches and mediums including photographic, three dimensional and two dimensional medium, and computer technology. This poster made a mark in Apeloig’s career for the reason that it was the first work he did on a computer when learning about the grid and computer aided design (CAD) at Total Design studio in Amsterdam. The knowledge about computer aided design really helped him create new ways of composing his works, and he has used that throughout his career. In an interview that was published on apeloig.com, Apeloig stated that “the massive power of computing has also brought about complex and daring innovations in printing techniques as well as in animation and interactive applications.” Furthermore, during the Chicago poster process, Apeloig first experienced in projecting the illusion of three dimensions in a two dimensional medium, and then became more and more interested in using three dimensional and two dimensional medium for many of his works after that. Overall, Chicago, naissance d’une metropole not only represents the early design direction that Apeloig took for his career but also represents an exemplary design that used computer aided designtechnique in the 1900s.
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References:
https://www.fastcompany.com/3049083/design-deconstructed-why-philippe-apeloigs-1987-musee-dorsay-poster-is-a-masterwork