The Tortoise and the Hare 1966

The Tortoise and the Hare used the use of visual elements by focusing on how typography can be incorporated into live action, specifically through moving cars. Throughout the opening title sequence, there is an abundant use of text on all the moving vehicles like cars and trucks. Certain trucks like a dump truck and cement churner are seen driving and performing their actions. The text is written on the sides of them. For example, the cement truck was churning, and slowly the text was revealed to the audience as it turned. Also, the use of movement is clearly seen in all the trucks driving and passing by the camera showing the audience the different text on each one. To transition from one scene to the next, quick cuts are used and there is extremely rapid movement. The rapid movement is of either trucks performing a certain movement or text moving quickly across the screen. Another transition from one vehicle to another is by changing the perspective and aiming the camera at the road, viewing it from above. They list different areas to give viewers a sense of where the trucks are location wise throughout their journey driving.

The music the film used was very useful for setting the tone. It was a bouncy and upbeat melody with the chorus saying “keep on running.” I found it lighthearted which was fitting for the mood because it is not a sad or depressing film. The typography on the cars and trucks is clearly visible against the backgrounds of the cars and well done. They use appropriate fonts that are either bold or dainty and fit with the characteristics of the vehicle. For example on the cement truck, the word “titles” is in a thick font with a heavy shadow adding emphasis to the word. Additionally, on “the tortoise” truck the bold text is in white, creating contrast between it and the truck background. The lighting of the entire opening title sequence was bright, but the colors were limited and muted down a little bit. Also, there was a green tint throughout the whole beginning which indicates it’s an older film. Overall, I found the typography and visuals aesthetically pleasing