Use of Typography 

The series intro begins with a slow zoom on what seems to be a detective novel based on the wardrobe of the gentleman on the cover. The man is mostly hidden in the shadows and wearing a cap. Once the pages flip to land on a page, all the text on the left page jumble and falls to create the image of a man reading a book at a lamppost. I rarely see typography used this way in the film, and when I do it excites me. I’m reminded of the intro of Monsters Inc. and the way they incorporated the movement of letters and words. Throughout the intro the words jumble, scatter, and fall to create new characters and scenes introducing the characters of the series.

 

Use of Sound

The theme song is reminiscent of the James Bond theme, giving off a jazzy and mysterious undertone. While there are quick visual movements and transitions, the music keeps a slower tempo and controls a sneaky aesthetic, almost as if the viewer should not be too frazzled by what is happening on screen. The music played is music that would play behind a scene of a man in a trenchcoat and cap at a dark jazz bar after hours. Correlating with the suspenseful tune, the animated typography displays the character, revealing his face to catch a peek of the women walking by, though not in a creepy way. The visuals insinuate the character is hiding in plain sight to figure out the narrative connected with the lady walking by.

 

Use of Movement 

In the title sequence, there are fast movements followed by a majority of slow movements, which builds suspense in the narrative. As characters move slowly from scene to scene, in between the pages flutter quickly to cut to the next scene. There are quick moments of movement where characters are seen running and spinning, which are special, as most of the movement is not quick. The creatives did a good job at balancing the use and speed of movement in this title sequence.