I chose this can of sparkling water because of the different elements of design that I noticed.  First, I noticed the bright colors how the font stood out.  After reading the brand name, my eyes noticed the other, smaller typeface around the can.  I was also drawn to the colors because of the contrast to the fruit that is on the can.  The two components of the flavor are on the part of the can that has the opposite color as the fruit.  I found that very interesting because, not only are the colors complimentary, but they are very appealing to look at.  I think this is a great example of different aspects of design that are used in product marketing.