Trader Joe’s always amazes me with their unique packaging design for everything from snacks to frozen foods.  This morning, I was browsing through items and I came upon the aisle with a wide range of wines.  I immediately noticed this Micheal David “Freakshow” Sauvignon wine by its eye-catching circus exterior.  The emphasis is placed on a muscular man, who is standing on a podium and holding a banner that reads “the strongest man on Earth”, and he is surrounded by a packed crowd of other circus attendees as well as performers.  Cabernet Sauvignon is a super “dense” and “rich” wine, with “loads of back and red currants”, as it states in the price label pictured below, so the strong man pictured in the front is used as a symbol for the opulent nature of the drink.

The designer emulated the extravagant aesthetic of a circus by using a Victorian-style typeface, outlined in gold and bolded.  I found that this font worked well on the backside of the bottle with the event ticket; however, it did not when paired with the muscular man on the front of the bottle.  The elaborate font is overpowered by the greater presense of the man and it does not draw as much attention to the viewer’s eye.