Black Panther 2018

Black Panther is a Marvel Studios’ superhero film that was released in February 2018 and was also the first superhero movie that was nominated for Best Picture at the Oscars. Therefore, not only the overall representation of the film is beautiful but its title sequence, especially the end credits is also outstanding. The production studio that designed the title sequence for Black Panther was Perception, and I think they did an excellent job to differentiate this movie’s title sequence from any other Marvel Studios film. Black Panther title sequence gives me an impression of a music video, and it is energetic and colorful. Everything from the visual elements to the music in the end credits was aligned and working perfectly with each other. First, the visual elements were designed based on the iconic moments, the main characters and the patterns related to African culture in the movie.

African patterns along with iconic moments are used  in the title sequence.

They were carefully crafted and rendered in the Vibranium sand combined with the use of high-contrast lightning and bright colors throughout the end credits which conveys a high, energetic mood and suits well with an action superhero movie. Not only that, the choice of music with a track by Kendrick Lamar “All of the Stars” was brilliant, the music not only cooperates so well with the visual elements but also enhances the lightning effects and gives the title sequence a smoother transition.

The first frame transitions into the second one with a strong beat in the music track as they hit on the ground the sand fly up to form the next scene.

The music and visual imagery were also designed to interact with each other, as they move and vibrate with the music beat. Moreover, the use of typography is also effective and interesting. The typeface that is used in the title sequence is a sans-serif font named Beyno, they are introduced into the frame by blurring in and out, appear from different directions on the frame depends on the directions of the visual elements. However, the interesting thing here is that when the texts blur in, they are in Wakandan, the language that they use in the movie, then got translated into English by moving the letters around.

The text in the top picture is in Wakandan and then get translated into English in the second one.

Overall, Black Panther’s title sequence has a unique but effective design, from its visual elements, typography to music, which helps it to stand out from any other Marvel movies.

Discussion — One Response

  • Jeremy Lewis 03/29/2021 on 9:30 AM

    Yes! This title sequence is engaging and thought-provoking. Like you said, the color palette and high-contrast lighting create an energy that is on-target for a superhero movie. The deep pastel colors conjure up a mysterious, surreal dreaminess. These colors and lighting paired with the forward moving camera keep you moving through the different iconic moments of the actual movie. Moving between Wakanda and Cityscape of the real world. The fact that the title sequence feels like you are in Black Panther’s airship is a strong continuation of how Black Panther travels through the different worlds in the movie. Interesting to see how they were able to transition between the two cities in this more animatic title sequence!

    You also mentioned how when the text comes up it starts in the Wakanda language. This is another great tip-of-the-hat to the transition between the Wakanda world and the Cityscape of the real world. Noticing these kinds of subtleties in the title-sequence are the details that allow the viewer to really feel immersed in the world that Marvel is creating for you. The viewer may not understand this at first, but these details help build the context and relationships that you will see later in the movie.

    The African cultural forms silhouetted against these high-saturated colors definitely create the foreshadowing of the futurist world of Wakanda. The flat, African patterns that transition into the three-dimensional forms of the cityscape achieve the same foreshadowing of that of the text animations being translated from Wakanda to English. Perception created a lot of interest and impact by creating all of these different transitions to lead the viewer from Cityscape to Wakanda!

    The vibranium sand animation paired with the music really kept a visual rhythmic pace and connected these visuals with the music. I did not know the name of this technique in the sand! What other visual techniques could they have used to bring about more continuity between the music and the visuals?

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