The Shimano font was created by Richard Lipton of Lipton Letter Design. The typeface is inspired by the bicycle company, Shimano, which makes componenets and other accessories. This certain Shimano typeface is the “RoundLight” version since it consists of somewhat rounders corners and thinner lettering than the other types. There are 8 different variants of the Shimano font. I chose this font because I liked the industrial design aspect of it and the name caught my eye because I knew I had heard it before. I also like that some of the lettering reminds me of screws and other hardware. My choice ended up fitting my personally really well because I enjoy riding bikes and aspire to work in the industrial design field.