For this wild design, I chose to do a Nordstrom gift card. When I saw this gift card in the store, I was instantly drawn to it because of how fun it looked. The card has a silver iridescent surface on the front side with the letters in the word, ‘Nordstrom’ scattered around and changing colors when seen from different angles. The letters are placed randomly on the card in different sizes and positions which gives an illusion of movement, and the silver in the background is reflective. That is why the card looks brighter under light and darker in dim lighting.

One fault I found in this design is that the word, ‘Nordstrom’ placed perfectly in the center of the card is hard to read, especially under light, because of the iridescent background. However, the fact that the card and the letters on it change colors when seen from different angles or in different lighting makes it very interesting and fun to play with. I do like the simplicity of the packaging which is plain white with the company name printed in silver at the bottom. It follows a theme and also helps bring attention to the card itself without being overwhelmingly bright or colorful. I think that if the packaging was any other color, it would’ve made the whole design look gaudy. The thing I don’t like about this design is that it doesn’t tell you anything about the brand. Even though Nordstrom is a well-known brand, I think gift cards should be reflective of their brand to be able to communicate better with the customers. Nevertheless, I think the design still looks classy and works for a luxury clothing brand like Nordstrom.