Hazy Little Thing, an American IPA hailing from Sierra Nevada Brewing Company, caught my eye right off the bat in my pursuits of design “in the wild.” Believe it or not, the design on this beverage’s can is actually the reason I decided to try it in the first place. I was attracted to the retro-like feel of the packaging label — to me, the teal and yellow color choices paired with the bubbly, sun-shaped motif at the center gives it a summery, warm feel. Initially, the graphic reminded me of some sort of 1970’s-style psychedelic poster. Aside from the initial draw of the label itself, though, I recognized that the beer was brewed by Sierra Nevada Brewing. I am pretty big on supporting local, and Sierra Nevada has a microbrewery location in Asheville, North Carolina, so coming to that realization meant that I just had to give it a try.

This beverage hit the market back in 2018, so I would still consider it a pretty “new” invention, despite the 70’s vibe that I got upon first glance. I love the design because it seems to give off a relaxed, inclusive feel. The label sets the stage for what looks like sunny summer paradise, and the words “family owned, operated, and argued over” printed near the can’s rim makes it feel familiar and welcoming. I also like the font choice that was used for the words “Hazy Little Thing IPA,” and the way that the words move fluidly across the can. As a whole, this design feels energetic, fun, and timeless. If you are someone who, too, likes to support local, enjoys great design, and appreciates a good IPA, I would recommend giving it a try!