This past weekend, my family and I decided to go to dinner at Carolina Ale House downtown. We were waiting for a table for nine of us, and it took about 45 minutes to actually get seated with another 30 to start eating appetizers. I was starved, but that’s besides the point. During the wait, I was looking around in the lobby, and there were a lot of different things hanging up on the walls including sports memorabilia, promotional posters, and bar signs. This one was tucked away underneath a TV measuring about 8 x 5 inches, but I thought it was one of the most intriguing posters.

I’ve always been a big fan of primary colors and three dimensional effect as you would see in a movie. This poster design also incorporates abstract elements, representational imagery, and typography effortlessly. There is a small signature on the left side of the poster in the red part of the background, but I am unsure of who it is. Abstract elements of the image both in form and color play contrast nicely with the sans serif typeface. The only “issues” that I see with the poster is the difference between the font choices of “Best of the Triangle” and “Carolina Ale House” and the rest of that small paragraph. Seemingly, the two fonts are different sans serif, even though they are placed in desperately close proximity to one another; my eyes could be playing tricks on me, but I am fairly certain the fonts are not the same. Overall, I enjoy the poster design, and it’s a pretty nice award for Carolina Ale House to receive out of all the college bars in and around Downtown Raleigh.