Elliot Earls Death and Resurrection of 1990’s Experimental Graphic Design



While watching Elliot Earls Death and Resurrection of 1990’s Experimental Graphic Design, the only thing that I could think of at the time was that it was really weird and different in comparison to the styles of graphic design that I grew up looking at in the first decade of the 2000’s. The posters and designs were something that I had not seen growing up in my home town and by the time that I can even remember paying attention to design, they were all of a modern look and feel. However when I watched the video through a second time, I began to understand and realize that those different types of designs, and the elements of them were not too foreign after all. There are still some of those styles of designs in the world today, either left over or reemerging into the public eye. The best one that comes to mind is Taco Bell and their unique design of holders, wraps, and box designs. It is unique in its own right and has stood the test of time, changing slightly but the style stays the same. The designers themselves had an excellent idea, with their new forms of type and advances in styles of design, and I believe it would have worked if not for the problems that Elliot Earl stated, The main ones being the deterioration of legibility and the constraints of words and characters that are able to appear on different forms of media, like posters and flyers. This would be a problem and any day in age with any type of design, if the type is illegible and can not be understood, is there any real point in writing it anyways. The different, crazy style of fonts present in the video alone were certainly eye catching and unique, but even pausing the video and trying to read it did not give me any better understanding of what the symbols meant or how to decipher them. I thought it was personally to much trouble to go through just to try and read one simple line of text. This had to be a huge struggle for anyone attempting to support the 1990’s experimental graphic design movement to talk about or to convince that it was worth it. We as humans will always prefer something that is simple and easy to understand rather than something that you could spend hours looking at and still not fully understand. The other big reason that this movement never took off was the constraints of the number of characters that could be used on a flyer or piece of media. When looking at media and different design, I believe it is better to get the whole picture, so being forced to remove some of the text just because it did not fit would be a reason to not want to examine something further. If the saying on the media is only partially there, it is true that it would be hard to understand the true meaning behind a design. In essence, these are a couple of reason why the movement failed, and I believe if fixed, it could bring back the movement into the modern day.