“Does it make sense?” – April Greiman

Daring to push the limits of a magazine and its appearance, April Greiman created a poster that had the ability to fold out to almost three by six feet, compared to the usual thirty-two-page sequence, all for Design Quarterly’s133th Issue. The cover displays Greiman and her naked body all in a digitized way with a bunch of images and text layered. The back is where “colorful atmospheric spatial video images are interspersed with thoughtful comments and painstaking notions on the digital process – a virtual landscape of text and image,” (AIGA). It was a process that involved a mix of digitized video images and bitmapped type. As stated by The American Institute of Graphic Arts, because the files were so large and the equipment slow, Greiman would “send the file to print when she left the studio in the evening and it would just be finished when she returned in the morning.” In previous times before April Greiman created her work, the majority in the design world found things like bitmapped type and images to be something unsuitable, something you just would never do, and something that seemed to stray from the International Style too much. Furthermore, many designers were against computers becoming too involved in the design process, and because of its appearance as this cold machine, and it being expensive for the average person, it was commonly seen as “the demise of fine design,” (AIGA). Yet, once Greiman’s piece, called, Does it make sense? was released, many in return had a change of decision concerning the computer and its role in design and it caused many debates about it.


  • Biography by AIGA. “April Greiman.” AIGA, www.aiga.org/medalist-aprilgreiman.


+Image source for project: