There was a time in the late 1970s when generic brands first appeared in packaging that looked exactly like this (see Michael Nesmith’s Repo Man for the final scene in which the suburban punk is shot in the convenience store). I received this recently from Indiana. Does this appearance now constitute an historic style? See Also: Richard Sexton, American Style, which shows a six-pack of beer labeled “BEER” (he is writing about the six pack carrier, not the issue of generic packaging).