Food (Fonts) for Thought

Little Bites Box, found at the grocery store

While walking down the aisles at the grocery store, I started to analyze various products on the shelves based on a few categories. I looked at their typography style, graphics, packaging colors and characteristics. This box of Little Bites caught my eye specifically because of the font. I thought it was interesting how Entenmann’s design team chose to create their own font for the packaging. The Little Bites font was cleverly constructed to appear light and fluffy. Each blue bubble letter has a slight outline of white around the edges to make it appear raised or three dimensional giving the font an airy, fresh quality. The dots on the i’s, or tittles, are made to look like a small bite was taken out of them which was perfectly thought out based on the name. I thought this type design was very successful because of these features. Along with the font, the enlarged muffins work to draw in the consumer with their rich, cakey appearance. Looking deeper into the product, I researched Little Bites and found out that the first “portable pouch” arrived on grocery store shelves in 1999. Since then they have sold over 10 billion snacks and widened their line with multiple new flavors throughout the years. The original flavor was the blueberry muffin, but since then they have launched chocolate chip, banana, fudge, pumpkin, crumb cake, party cake, strawberry yogurt, and apple cinnamon. Besides branding themselves well on their packaging, Entemann effectively portrays their brand identity through the design of their website. The background setting on their website is an array of puffy clouds synonymous of their fluffy, baked products. I also appreciate this product because of the way they advertise themselves in commercials. On their website, a commerical shows a mother trying to make sure her kids had snacks before soccer practice. It humorously shows one child drinking milk and spilling it and another crunching chips everywhere. Then the children are given the preportioned muffin packs to show how easily transportable and mess free they are. All of these elements tie in to create a well-designed and marketed product. This font inspired me to look at other fonts on food products in the grocery store. I thought it was neat how word design can make us have feelings or give us a sense of taste. For example, the font on the Lays Wavy chips was organic and squiggly and the type on the Flaming Hot Cheetos was fiery and burning. I look forward to seeing how other fonts create moods in the future.

Discussion — One Response

  • Payton Osborne 01/30/2019 on 1:36 AM

    I really loved your analysis of the font, I think fonts and how they’re used often go overlooked when considering the design/logo of a product! I agree that the use of the typeface is brilliant and creative, the fluffy letters immediately let the consumer know that this snack is going to be fun and indulgent, and even begins to hint towards the overall texture of the product, as you had previously stated, but so do the clouds in the background, they even have a few of the muffins floating, as if they’re completely weightless. Fonts are so much fun and they can do so much for the packaging, as it is usually the first impression made on a consumer, and I love seeing a brand utilize that superpower in such a fun way!

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