Jewish Museum Identity

Sagmeister and Walsh
Jewish Museum Identity
2014

Video: https://vimeo.com/92860357

The Jewish Museum Identity project was a project made for the Jewish Museum located in a seven-story mansion in the Upper East side of Manhattan. It is the most distinguished museum in the United States of America that is completely developed to Jewish art and culture.  This museum includes a collection of over thirty-thousand objects, making the museum the third largest of its kind in the entire world. Stefan Sagmeister was commissioned by the museum to rebrand the museum in order to connect both modern and historic art, as well as engage all visitor populations. As shown in the featured image, Sagmeister created a typeface for the museum. The typeface (as well as the other artwork) is founded on ‘sacred geometry’ which is an ancient geometric system that the Star of David was formed from.  The whole branding systems is drawn off of this ancient geometric grid. Even the signage throughout the museum is based off of this geometry-which is so cool! In addition to this, Sagmeister created an app that turns a photo or webstream into a Jewish Museum illustration (https://vimeo.com/92868724). This project is exemplary in that it shows how graphic design combines purpose with art and history. The museum commissioned Sagmeister to rebrand it’s image, and Sagmeister did so in a manner that completely represents it’s client and their identity. The project connects history with modern purpose. Further, Sagmeister’s use of an app helps to engage visitors with the branding. This kind of technology is notable and very interesting. Sagmeister seems to always do things within multiple mediums, allowing him to reach many different populations. I really think this project is something that many other graphic designers should take note of. Obviously Sagmeister (and Walsh) is very talented, but he does research. Sagmeister had to thoroughly research Jewish heritage before coming to design this branding. Sagmeister really took into consideration what he was actually working on, and how he can best represent it. Moreover, Sagmeister worked to represent a group that is often looked over. Being of Jewish heritage, I find it very important for many people to be able to come into a museum like that and be able to connect with it and feel the work that is put into it.