Ed Fella: New York Times

In 1999, Ed Fella designed the lettering for New York Times review of a book by Verlyn Klinkenborg. This was a big accomplishment for Ed Fella. Many people read the New York Times, so his art would be reaching a number of people that have never seen his artwork before. This was another one of his commercial works, he created art per request. In this case the New York Times wanted him to create the title of Veryln Klinkbenborg’s book in a whimsical abstract manner. This is one of my favorite works by Fella, because of the abstractness of it. The abstractness gave the title more of an art feel rather than just typography. I also love this piece of his art due to the amount of color he used. He truly did use every color from the crayon box. The nineties were when Fella started to whine down his art career.  He had been doing this type of art since the seventies, but had never been asked to have it displayed in such a nation wide product. Ed Fella was always a humble man who never comprehended the extent of his talent. I feel as if the New York Times recognizing him as someone worthy of having his design in the Times gave him some type of confidence boost. The fact Ed Fella didn’t think he was such a great artist was one of the reasons I like him so much. He is humble and extremely talented.  This piece of art work takes you on a ride the way the letters are arranged; some are upside down, sideways, and front ways. Every articulate thing he does within his typography has a meaning and that’s the mystery, and what makes it intriguing. This art work in the Times reflects his old and present works which is something I find interesting. He is able to keep the old techniques looking fresh and new.

Ed fella, Book Title Art, 1999, New York Times. Picture received from https://www.aiga.org/medalist-edfella

Not this his artwork ever got old, but people like to see new things from artist. This was never a problem for Ed Fella he was always designing and always creating to keep the public happy and involved with his art work.