Seventeen Magazine

Pineles work with Seventeen Magazine was only just a part of the Continuum that was her editorial career. She and an old friend from her time at Vogue magazine, Helen Valentine, decided that there was a market for teen girls to buy magazines. Not only was there a market for it, but there was a real need for the teenage girl to be represented in this type of entertainment. Pineles and Valentine had information on the Magazine industry and knew that women also were being dis-serviced by only being given information on beauty and fashion. So, instead of treating them like kids still, or treating them like superficial beauty-and-makeup crazed women, they offered information about the real world, current events, and relationship advice. This January 1945 issue of Seventeen magazine did favors for the young women in America by helping contribute to the changing of the conversations about females from beauty to brains. This cover depicts a fashionable young lady looking deep in thought, holding a book, and pencil. The subtitle says “Young fashions and beauty, movies and music, ideas and people.” She is fashion conscious, but that’s not the only thing about her that is being recognized. The recognition of educated and cultured women elevated that status to being something that is greater valued today. Perhaps this was because of the career driven lives that Pineles and Valentine had lead, but they clearly saw a disparity in the portrayal of young women. This cover is just one of the many examples of work that Pineles helped collaborate on. Cipe Pineles was the Art Director for Seventeen Magazine, which was important because this was the first time she had reached autonomy with design decisions. No longer was she working under a male boss, or being told what her audience needed. She and Valentine knew what the audience need and delivered on their instinct that something was indeed missing from the magician world. Each issue of Seventeen magazine was made sure to have information of substance, and yet is still held that you could be both book smart and fashion smart. I chose this cover from her time at Seventeen Magazine because of its contribution Pineles made an imprint on the fashion world, editorial world, and feminism.


Seventeen Magazine, Cipe Pineles and Helen Valentine, UN Nation issue, 1945

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