Jan V. White: Color For Impact

Another aspect of design that was important to Jan V. White was color and the use of color in print. Back in the seventies and eighties when bright colors were all the rage, White published another book in 1996 on the impact of color, which he called, “Color For Impact”. Color For Impact explains color and the use of color in design in a way that is again, easy to understand with examples and sketches. White lays out the fundamentals of where to use color, how to use color, how much color to use, and how to make the most of using color in print publications. Similarly to his other book, “Graphic Design For The Electronic Age”, where White uses his own fundamentals within the design of his book, he does so here as well. Where Jan V. White explains to others how to effectively use color, he also does so within his book, using red on black and white charts and sketches to draw attention to something important on the page. He very well executes his own methods in tandem to publishing them. Applying his own fundamentals into the page layout and framework of his book, he makes it easier on the reader to comprehend his ideas through visualization in addition to textual explanations. This page from “Color For Impact”, page 8, is a perfect example of White using his own methods in his explanation of his method within his publication. Using his methods throughout the piece of work creates a higher level of understanding for his audience; designer or non-designer, illustration of an idea can be much easier relayed than the information would have been without it. On this page, White has all black and white text and sketches with a pop of red color to draw emphasis to certain aspects of his work to signify importance or clarification.

Jan V. White “Color For Impact” Page 8, Published in 1996

This method of publication for White proved to be very successful in relaying information and educating designers and non-designers in design principles related to color and the use of color. His explanation of making the most of a color, during a time period when bright colors were used in everything, it proved to be very useful in deciphering the purpose and meaning behind why certain colors are used and when or where to use them.