I am a Travel Agent who specializes in Disney Destinations, so I get these in the mail probably about twice a year. I’m throwing any bias I might have out the door for this post though. I’m taking off my Disney Mickey ears and putting on my Design thinking hat! I feel like the most successful part of the design is their use of the castle because whenever someone thinks about going on their Disney vacation they immediately get excited about seeing that castle. Every time someone is looking at this photo of the castle it will either bring excitement or bring back good memories of other times they’ve seen the castle. It was also a smart move to make the envelope (pictured below) a picture with a darker background because it helps to distinguish this mail from other mail you get on an everyday basis.

It was also a good thing to keep the text simple and let the image speak for itself.  My only complaint about the envelope is that I see a missed opportunity. At night they always have a castle fireworks show. Maybe just including one firework go off in the background would be more exciting.

Inside the envelope this (see above) is pictured on the front of the vacation packet. The vacation packet essentially goes over details of where you are staying and what will be going on at that time. The most successful aspect is how personalized the entire packet seems. Disney is such a huge company you tend to believe that they don’t care about you as an individual, which could be true, but this packet lessens that feeling. I think the firework suggestion I made earlier would make this part of the packet weaker. I like this one how it is because you can clearly read the words in contrast with the dark blue sky.

Lastly, the inside of the packet has many pages like the one pictured above. Most o the pages talk about benefits included with your resort, food you can find at your resort, what’s going on during your stay, etc. I think it was smart to include a cast member on the right because it gives context to the “who” found working in your resort to help you. However, I don’t enjoy how small the text on the left is because that’s really the important part of this packet. They could’ve laid the text out in a more efficient way either sectioned off or bullet points to make each point more clear for the reader. I do appreciate that the background where the text is is white because it makes the text easier to read, but it does look boring in comparison to the rest of the packet. Changing the text layout could potentially help with that.